Malatang is a traditional street snack that originated in Sichuan and Chongqing, China, and is popular for its spicy and numbing flavor. The word "ma" refers to the numbing sensation from Sichuan peppercorns, while "la" refers to the spiciness from chili peppers. Malatang consists of various ingredients (such as meat, vegetables, tofu products, mushrooms, etc.) skewered on bamboo sticks, which are then cooked in a special spicy broth. The dish can be customized with additional seasonings and condiments to create a unique flavor.
What is Malatang?
Founded in 2018 and headquartered in Shanghai, China, Mealtime is an innovative Asian food brand committed to redefining the modern dining experience. By creatively combining mini hotpot with bubble tea, we broke the traditional boundaries of food categories and pioneered a new model in the industry—one that merges hot meals and beverages under a single concept.
In June 2023, Mealtime officially launched its first overseas restaurant on Goodge Street in London, marking our entry into the global market. Guided by our core values of natural, fresh, and original, we quickly won the hearts of young urban consumers in this vibrant and energetic city.
Our vision: To become the go-to Asian flavor brand for the next generation.
Professional Services & Solutions
In addition to developing our own brand, Mealtime also provides comprehensive consulting services to support other food entrepreneurs and restaurant brands. Our team has rich, hands-on experience in brand creation, menu design, spatial planning, and operations standardization—delivering practical and scalable solutions for real-world success.
Our Services Include:
1. Brand Building & Restaurant Design
Brand positioning and naming strategy
VI/SI system design
Store layout and spatial planning
Visual identity and signage design
2. Menu & Product Development
Menu structure and category planning
Signature dish and recipe development
Cost control and supply chain matching
Standardized execution systems
3. F&B Business Consulting
Site selection strategy and market evaluation
Store operation workflow and SOP setup
Franchise model and scalability planning
Investment modeling and growth strategy
We have successfully served clients across various categories including malatang, noodle bars, and oden & skewer concepts, covering the full project cycle from concept to launch.
